Fenwick has opened its largest beauty hall in Newcastle, setting a new benchmark outside of London.
- The expansive 26,000 sq ft space features two enlarged atriums and a 50-foot fragrance bar.
- With 163 brands, including Hourglass and Charlotte Tilbury, it offers extensive beauty choices.
- Fenwick’s collaboration with The Stack World emphasizes empowerment and beauty innovation.
- The newly designed hall is an evolution of Fenwick’s commitment to leading customer experiences.
Fenwick has launched what is now the largest beauty hall outside of London, located in their Newcastle store, effective from October 10, 2024. The opening signifies a significant expansion with a 26,000 square feet area, engineered to elevate the in-store beauty shopping experience. The architecture highlights two enlarged atriums and an extensive 56 feet of facade windows overlooking Northumberland Street.
The new beauty hall is a meticulously curated space housing 163 brands. The selection spans makeup, skincare, couture beauty, as well as niche and prestige fragrances. Among the highlighted brands are renowned names such as Hourglass, Charlotte Tilbury, Le Labo, and Carolina Herrera. This assortment also includes 23 new beauty counters, enhancing variety and accessibility for the consumer.
To add further value to the customer experience, Fenwick has introduced five beauty treatment rooms. These spaces offer an array of services including manicures, blow-drys, brow shaping, lash extensions, facials, and personalized makeup sessions. This complements Fenwick’s initiative to provide expert beauty services and an unrivaled product selection.
The beauty expansion is part of Fenwick’s ‘Beauty with Bite’ campaign, in collaboration with entrepreneur Sharmadean Reid’s The Stack World. This partnership aims to empower women in business through a series of events and curated shoots, notably featuring players from Newcastle United’s Women’s football team. These activations demonstrate a commitment to promoting both beauty and empowerment.
According to Hazel Ayers, Director of Buying and Merchandising, the transformation of the beauty hall is indicative of an ongoing commitment to enhancing customer experiences across all Fenwick stores nationwide. “The reimagined beauty hall demonstrates the continual evolution of the Fenwick in-store customer experience offering an unrivaled edit, innovative new products and brands, and expert beauty services,” Ayers stated.
Fenwick’s Newcastle beauty hall exemplifies its innovative approach to retail, setting a new standard outside London.
