Fenwick’s flagship store in Newcastle reveals a captivating Christmas window display for 2024.
- This year’s theme reimagines the classic carol, ‘The Twelve Days of Christmas,’ through an enchanting new story by Chris Riddell.
- Visitors are invited to follow the journey of Foggy, a partridge, in a unique festive narrative.
- The display is crafted by Propability, a renowned British design house, adding an artistic touch to the storytelling.
- Fenwick’s recent financial challenges highlight the resilience and dedication behind this seasonal spectacle.
Fenwick’s flagship store in Newcastle has unveiled its much-anticipated 2024 Christmas window display, offering the public a visual feast inspired by the beloved carol ‘The Twelve Days of Christmas.’ This year’s display is distinctively brought to life through the creative narrative crafted by esteemed author and illustrator, Chris Riddell. Visitors are welcomed to commence their journey with Foggy, the partridge, whose earnest quest to fulfill a Christmas wish forms the heart of this festive story.
The production of the display is the result of a meticulous artistic endeavor by Propability, a British family-owned design and production house. This collaboration ensures that each scene within the Christmas window captures the delightful essence of the tale. Chris Riddell elaborated, ‘The journey through Fenwick’s Christmas Window follows Foggy’s quest to find Santa and make his pear tree grow. Beginning in the Broom Cupboard of Santa’s workshop, where our hero tends to his struggling sapling, visitors follow Foggy’s adventure through a series of enchanting scenes.’
Mia Fenwick, the chief marketing officer, has expressed her hopes for visitors to experience the display’s magic both in person and online, allowing the joy of storytelling to permeate family gatherings this season. Amidst the allure of this grand presentation, it is noteworthy to reflect on the broader context of Fenwick’s operations, particularly their recent financial performance.
In the financial year ending 26 January 2024, Fenwick reported a challenging period marked by a pre-tax loss of £28.4 million, a stark contrast to the previous year’s pre-tax profit of £57.1 million. This downturn is attributed to the ongoing cost-of-living crisis and a rapidly evolving retail environment. Additionally, the unexpected announcement in October that Nigel Blow, appointed as the incoming chief executive to replace John Edgar, would not be assuming the position, adds another layer of complexity to the company’s current situation. Despite these hurdles, Fenwick’s commitment to delivering an enchanting holiday experience remains undiminished.
Fenwick’s 2024 Christmas window display elegantly combines a classic theme with modern storytelling, offering a timeless festive experience.
