UK retailers see significant increase in foot traffic ahead of Christmas, driven by last-minute shoppers.
- December 23 marked a notable increase in footfall, with a 28.5% rise across the UK.
- Shopping centers lead with a 45.5% rise in visitor numbers, followed by retail parks with a 31.1% increase.
- High streets also see growth but remain below last year’s levels by 5.3%, highlighting ongoing cost-of-living challenges.
- Retailers face a potential spending freeze in the new year, necessitating strategic planning.
December 23 proved to be a significant day for UK retailers, experiencing a substantial boost in foot traffic as shoppers flocked to stores for last-minute purchases. The day recorded a 28.5% increase in footfall compared to previous measurements, indicating a robust holiday shopping spirit among consumers. Despite the holiday rush, the pressures of the cost of living persist.
Shopping centers emerged as the most popular destinations, witnessing an impressive 45.5% increase in visitor numbers. Retail parks were not far behind, reporting a 31.1% rise. This trend underscores the appeal of these locations, offering diverse options for shopping and entertainment, which attract families looking to fulfill both gift-giving and leisure needs.
High streets, while enjoying growth, saw footfall remaining 5.3% below the levels seen on the same day last year. This decline suggests that economic factors continue to impact consumer behavior. Many families remain cautious with their spending, balancing holiday desires with the financial strains they face.
The sentiment expressed by MRI’s marketing and insights director, Jenni Matthews, highlights the mix of excitement and caution among consumers. Matthews pointed out, “Many are taking to the shops ahead of Christmas Day, but this may well be the last splurge before a big spending freeze sets in in the new year.” Retailers are thus urged to consider these patterns seriously as they prepare for what could be a challenging start to 2025.
As shoppers are anticipated to have spent approximately £1.46 billion both online and in-store on December 23, this marks a 6.6% increase from the previous year. Such data reflect a seasonal spike that offers short-term gains for retailers but requires long-term strategizing in light of possible future economic challenges.
Retailers must adapt to shifting consumer trends to navigate potential economic challenges in the coming year.
