The acquisition of UK fashion brand A Cold Wall has occurred for the second time this year, with Four Marketing now at the helm.
- Earlier in the year, Tomorrow Limited acquired A Cold Wall from its founder, Samuel Ross.
- Now, Four Marketing has taken full ownership, moving the brand from Tomorrow Limited.
- This strategic move by Four Marketing highlights their robust supply chain and retail expertise.
- The transition aligns with Tomorrow Limited’s focus on strengthening its remaining portfolio.
The evolving story of A Cold Wall saw another chapter this year when Four Marketing acquired the brand from Tomorrow Limited. This marks the second sale of the brand in just one year, initially being purchased by Tomorrow Limited from its founder, Samuel Ross, in February for an undisclosed amount.
Four Marketing completed their acquisition amidst an exploration of potential sales by Tomorrow Limited, who had sought advice from advisors at Interpath. This decision showcases a notable shift in ownership within a short span, underscoring the ever-changing dynamics of the fashion industry.
Established in 2015, A Cold Wall is a UK-based fashion brand that has quickly garnered attention. Its recent acquistion reflects strategic growth plans by Four Marketing, which manages over 20 brands such as G-Star Raw and Stone Island. This acquisition fits within Four Marketing’s broader strategy to grow their brand portfolio and enhance their market presence.
Ben Banks, CEO and co-founder of Four Marketing, emphasized the importance of his company’s strong retail presence and supply chain operations in A Cold Wall’s growth going forward. He remarked on their capability in direct-to-consumer expertise, which will be essential as A Cold Wall embarks on this new phase of growth.
Tomorrow Limited’s sale of A Cold Wall is a part of their strategic adjustment, allowing them to focus more resources on their remaining brands. Stefano Martinetto, CEO of Tomorrow, expressed his support for Four Marketing’s commitment to long-term brand development and views this transition as complementary to their own strategic goals.
A notable recent development for A Cold Wall includes the opening of a flagship concept store in Shanghai, signaling continued international expansion. This aligns with Four Marketing’s goals to leverage their robust supply chain and retail expertise to foster growth.
The acquisition by Four Marketing illustrates the dynamic nature of brand ownership and strategic business maneuvers in the fashion industry.
