Frasers Group has expanded its credit and loyalty offerings to include Hornby Hobbies brands, aiming to enhance customer shopping experiences.
- Customers of Hornby, Scalextric, Corgi, Airfix, and Pocher can now access Frasers Plus’ buy now pay later options, providing more payment flexibility.
- This initiative increases the number of retailers using Frasers Group’s credit services to over 20, promoting financial accessibility in retail.
- David Twigg from Frasers Group emphasizes the benefits of this development, particularly with the holiday season approaching.
- Michael Manton of Hornby Hobbies highlights the added convenience and passion-driven shopping experience for customers due to this partnership.
Frasers Group has strategically extended its credit and loyalty program to Hornby Hobbies, a well-known toy group. This move is designed to offer shoppers across brands like Hornby, Scalextric, Corgi, Airfix, and Pocher the convenience of Frasers Plus’ buy now pay later options. By integrating these financial services, Frasers Group is enhancing its value proposition across more than 20 retailers, including notable names such as Flannels, LookFantastic, Myprotein, and Cult Beauty.
David Twigg, the managing director of financial services at Frasers Group, expressed enthusiasm about this new chapter. He mentioned, “Rolling out Frasers Plus with Hornby marks another exciting development for the group, and we’re pleased to be able to offer Hornby customers – and our existing Frasers Plus customers – even more choice and a more flexible shopping experience, especially in the run-up to Christmas.” This statement underlines the company’s commitment to improving customer choice and payment flexibility, crucial in the retail sector, particularly during peak shopping seasons.
The partnership is also heralded by Hornby Hobbies’ head of ecommerce, Michael Manton, who expressed excitement about the additional payment options. Manton stated, “With the introduction of Frasers Plus, we’re thrilled to offer our customers a flexible and rewarding way to bring home their favorite models and sets. This partnership means collectors and hobbyists can now enjoy greater freedom in how they shop with us, just in time for the festive season.” His remarks highlight the dedication to enhancing customer experience and satisfaction by offering tools that support their hobbies and collections. Thus, the ability to spread purchase costs not only makes buying easier but also allows enthusiasts to deepen their engagement with their interests.
The collaboration between Frasers Group and Hornby Hobbies demonstrates a forward-thinking approach to retail, enhancing payment flexibility and customer satisfaction.
