Frasers Group acquires Holdsport, a leading sporting goods retailer in Southern Africa, to expand its market reach and product diversity.
- Holdsport’s acquisition from Old Mutual Private Equity includes major brands and 88 stores across South Africa and Namibia.
- The acquisition supports Frasers’ strategy to leverage Holdsport’s local market expertise and established brand relationships.
- Frasers aims to combine its resources with Holdsport’s regional expertise for enhanced growth.
- This acquisition follows Frasers’ recent investment in the Malta-based Hudson Group.
Frasers Group has taken a significant step to broaden its market presence by acquiring Holdsport, a prominent sporting and outdoor retailer in Southern Africa. This acquisition is aimed at diversifying the group’s product offerings and extending its geographic reach. Holdsport was acquired from Old Mutual Private Equity and Holdsport’s management, marking a strategic move for Frasers.
Holdsport is known for its strong relationships with major international brands such as Nike, adidas, Asics, Hoka, and Garmin, which are supported by its own brand portfolio, including First Ascent, Cape Storm, and OTG. This established brand connection is expected to benefit Frasers as it seeks to enhance its product range.
Frasers Group CEO, Michael Murray, stated that Holdsport has built an impressive brand reputation across Southern Africa. He sees substantial potential in merging Holdsport’s regional expertise with Frasers’ resources, which will create a robust platform for growth.
The deal is projected to not only expand Frasers’ footprint but also bolster its capability to cater to the increasing demand for quality sporting goods in regions experiencing dynamic growth. Holdsport’s operations encompass retail, wholesale, manufacturing, and e-commerce, with an impressive turnover of over £130 million for the year ending February 2024.
Holdsport CEO, Bradley Moritz, expressed enthusiasm about the acquisition, identifying Frasers as a fitting partner due to its passion for sport and focus on customer service and innovation. Moritz is optimistic about the synergies that the combined businesses will generate, enhancing Holdsport’s growth trajectory.
This acquisition marks a strategic expansion for Frasers Group, positioning it for growth in the dynamic Southern African market.
