French Connection is expanding its presence in the UK retail market with a new partnership alongside store openings.
- The brand will launch its AW24 womenswear collection on Very, featuring sophisticated tailoring and dresses.
- The partnership with The Very Group will extend to French Connection’s menswear by SS25.
- French Connection plans to open four to five new UK stores by the end of 2024.
- Recent activities include returning to Guildford and opening a new store in Clarks Village, Somerset.
French Connection is strategically enhancing its footprint in the UK retail market through a significant new partnership with The Very Group. The brand is set to launch its AW24 womenswear collection on the digital retailer Very, featuring a diverse selection of sophisticated tailoring and standout dresses suitable for various occasions. This move marks an expansion of French Connection’s wholesale partnerships.
The collaboration with The Very Group is set to grow, with plans to incorporate French Connection’s menswear range starting from the SS25 collection. This evolution is reflective of the brand’s ambition to broaden its reach and accessibility across different customer demographics.
Furthermore, French Connection is committed to enhancing its direct-to-consumer presence. The brand has 19 stores across the UK, including nine outlet locations, with plans to inaugurate an additional four to five new stores by the end of 2024. These new openings will include a mix of full-price and outlet stores, located in both high street and shopping centers, demonstrating a comprehensive expansion strategy.
Earlier in the year, French Connection successfully re-entered the Guildford market and launched a new store in Clarks Village, Somerset. The brand also amplified its presence within existing concessions, opening new locations in three John Lewis stores and two Brown Thomas stores in Ireland. This reflects a strong commitment to increasing its physical retail footprint and accessibility for its customers.
French Connection continues to grow its market presence through strategic partnerships and expansions.
