George at Asda has announced a collaboration with Roksanda Ilinčić and the British Fashion Council (BFC) to create a special capsule collection celebrating the 40th anniversary of London Fashion Week.
- Renowned designer Roksanda Ilinčić brings her signature color-blocking design to a 30-piece collection.
- The collection will be available both in stores and online, with prices ranging from £14 to £60.
- The initiative highlights George’s commitment to supporting emerging fashion talent through collaborations with BFC.
- The partnership reinforces the accessibility of high-end fashion to a broader audience.
George at Asda has entered an exciting partnership with celebrated designer Roksanda Ilinčić and the British Fashion Council (BFC). This collaboration is in honor of the 40th anniversary of London Fashion Week, illustrating the intersection of commercial retail and high fashion.
This capsule collection, featuring 30 pieces, prominently showcases Roksanda Ilinčić’s hallmark color-blocking style. The designs are set to feature price points ranging from £14 to £60, making them accessible to a wide customer base. The collection is scheduled to hit selected stores on September 17 and will be available online shortly after.
Roksanda Ilinčić, a respected figure in the fashion industry and an alumna of the BFC’s Newgen scheme, expressed her enthusiasm about the collaboration. She noted this partnership as a way to return support to the community that helped launch her career in fashion. Her clothing lines have found admirers among international figures such as the Princess of Wales, Michelle Obama, Samantha Cameron, and Melania Trump.
As part of the collaboration, George at Asda has made a donation to the BFC. This underscores its dedication to nurturing new fashion talent, evidenced by previous investments in initiatives like Graduate Fashion Week.
Liz Evans, George’s Chief Commercial Officer, commented on how the partnership with BFC and Newgen alumnus Roksanda enhances their objective of making designer fashion more accessible. Evans emphasized the project’s collaborative nature and expressed pride in supporting the BFC Foundation’s mission to provide a platform for emerging designers.
This collaboration between George at Asda, Roksanda Ilinčić, and BFC exemplifies a commitment to bridging fashion’s creative and commercial sectors.
