A new partnership between Not On The High Street and Deliveroo brings gifts to your door in minutes.
- Deliveroo’s app now features over a thousand gifts and personalized products.
- Fifteen small brands across London are now accessible through this innovative delivery service.
- The initiative supports small businesses, enhancing their reach and visibility.
- Deliveroo Shopping continues to expand, now including more independent brands.
In a strategic move to enhance customer convenience, Not On The High Street has collaborated with Deliveroo to deliver gifts and personalized products directly to customers’ doors. This partnership allows consumers to select from an expansive range of over a thousand items, ensuring they can find something special for any occasion in as little as 25 minutes. The swift delivery time responds to the increasing demand for immediacy in the retail and gifting sectors.
At the outset, the service will feature at least fifteen small brands based in London, reflecting a commitment to supporting local businesses. Not On The High Street’s CEO, Leanne Rothell, emphasized their dedication to promoting small brands, stating this collaboration provides a unique opportunity for these businesses to expand their audience reach significantly. Rothell added that the collaboration allows customers to find unique and high-quality gifts, even at the last minute.
The alliance coincides with Deliveroo’s ongoing effort to bolster its Deliveroo Shopping service, which already includes partnerships with major retailers like B&Q and Boots. Eric French, Deliveroo’s COO, expressed enthusiasm for the partnership, highlighting its benefits in helping small independent businesses connect with new customers. He noted the increasing trend of consumers seeking gifts from small businesses, a market this partnership effectively taps into.
Deliveroo Shopping, since its inception last November, has seen substantial growth, with customers now able to buy a variety of items ranging from DIY materials to homeware and flowers. As this segment of Deliveroo’s services continues to grow, the inclusion of even more independent brands is anticipated, extending the variety and availability of unique products to consumers.
The collaboration between Not On The High Street and Deliveroo exemplifies a forward-thinking approach to modern retail, reinforcing support for small businesses while satisfying consumer demand for quick, convenient access to distinctive gifts.
