This webinar focuses on leveraging TikTok Shop for fashion retailers seeking to enhance their social commerce strategies.
- Fashion retailers of all sizes can gain actionable insights from industry leaders such as Asos and TikTok’s own head of fashion.
- The potential for social commerce is immense, projected to double in value within four years, indicating a lucrative opportunity for businesses.
- Expert guidance will be provided on connecting with the #FashionTok community to boost sales.
- The session brings together key figures from Asos, Kaiia, and TikTok for in-depth discussions.
The webinar is tailored to assist fashion retailers, irrespective of their size, in developing robust social commerce strategies. It features insights from prominent figures such as Asos’s head of transformation, Jennifer Ember, and TikTok Shop’s head of fashion, Flavia Pfyffer von Altishofen. These industry experts share proven strategies to capitalize on the burgeoning social commerce trend.
Current projections by Retail Economics and TikTok indicate a doubling in social commerce value, reaching nearly £16 billion by 2028. This growth underscores the necessity for businesses to integrate social media into their sales frameworks effectively. The session provides practical steps for businesses to tap into this expanding market and secure a competitive edge.
Flavia Pfyffer von Altishofen offers her expertise on succeeding in TikTok Shop, a platform fast becoming central to social commerce. Participants will benefit from insider tips and valuable insights into optimizing sales strategies tailored to TikTok’s unique ecosystem.
Jennifer Ember highlights how Asos has successfully transitioned to a new social strategy, emphasizing the importance of connecting with the #FashionTok community to enhance brand visibility and drive sales. Her insights are crucial for brands aiming to emulate Asos’s success in social commerce.
Joining the discussion is Qasim Akhlaq, the CEO and co-founder of womenswear brand Kaiia. His experience as one of the first brands on TikTok Shop provides invaluable lessons on navigating and thriving on this platform.
The panel is moderated by Drapers associate editor Graeme Moran, ensuring a structured and insightful discussion that offers attendees a comprehensive understanding of the topics covered.
This webinar is an unmissable opportunity for fashion retailers to refine their social commerce strategies by learning from industry leaders.
