In celebration of its 175th anniversary, Harrods has given its own brand a new lease on life, starting with a unique collection of stationery and accessories.
- Harrods’ relaunch kicks off with the introduction of a luxury line including bags and leather-bound notebooks.
- The collection, which features the iconic Harrods logo, is inspired by the store’s architectural elegance.
- Upcoming collections will expand to feature cashmere and nightwear this autumn, with holiday-themed gifts to follow.
- Michael Ward, Harrods’ managing director, emphasizes the brand’s commitment to maintaining high luxury standards.
Harrods, the prestigious luxury department store, marks its 175th anniversary with the revival of its own brand, commencing with a distinct collection of stationery and accessories. This new line includes items such as shoulder bags, leather-bound notebooks, mugs, pens, and water bottles, specifically curated with the themes of holiday and gifting in mind. Each piece prominently features the Harrods logo and draws design inspiration from the Knightsbridge store’s notable architectural details. This collection, initially available from the lower ground floor of the Knightsbridge store, will also be accessible online starting this month.
Enthusiasm for the brand’s relaunch is not limited to stationery and accessories. Harrods plans to expand its offerings with the introduction of a cashmere and nightwear collection slated for release in the autumn. These items aim to embody the same luxurious attributes that are synonymous with the Harrods name. The upcoming ranges will continue into 2024 and 2025, further complementing the brand’s portfolio with holiday-themed gifts, ensuring customers enjoy a year-round selection of premium products.
Speaking on the relaunch, Harrods’ managing director, Michael Ward, emphasized the brand’s unwavering dedication to quality. Ward stated, “The Harrods name stands for the highest standards of luxury, and Harrods own-brand products are a reflection and representation of these standards. Whether buying the finest tea as a gift, or a Harrods bag as an everyday luxury, our own-brand items need to stand for the same standards that we expect of every other brand in-store.” This clear declaration underscores Harrods’ strategy to uphold luxury as its defining characteristic across its product range.
Harrods continues to set the benchmark for luxury with its revamped brand offerings.
