Hay Life, a unisex fashion brand, is making its mark with significant retail partnerships.
- Founded by former Barbour MD Ryan Llewellyn-Pace, Hay Life is entering the retail scene.
- The brand embraces sustainability, partnering with Sojo for product longevity.
- Major retailers Next and John Lewis are set to showcase the brand’s offerings.
- Independent retailers have also joined forces with Hay Life, expanding its reach.
Hay Life, a forward-thinking unisex fashion brand, is garnering attention with its recent entry into the retail market. Founded by Ryan Llewellyn-Pace, who previously held a prominent role at Barbour, Hay Life represents a new chapter in fashion retail. Its launch as a wholesale brand in late 2023 marks a strategic move to capture a diverse audience.
In an industry where new brands often face significant challenges, Hay Life stands out by securing partnerships with renowned retailers, Next and John Lewis. The collaboration with Next kicks off with an online presence on their ecommerce platform. Meanwhile, John Lewis introduces Hay Life to its innovative menswear rental platform, powered by Hurr, showcasing a bold approach to modern retail solutions. A broader rollout is anticipated in August, reflecting a commitment to growth.
Sustainability sits at the core of Hay Life’s promise. Partnering with the London-based platform Sojo, the brand aims to enhance the longevity and circularity of its products. This collaboration aligns with a growing consumer demand for environmentally responsible fashion options, positioning Hay Life as a brand with both contemporary appeal and sustainable consciousness.
Hay Life extends its market presence by collaborating with independent retailers such as Out With Style and Outdoor and Country, paving the way for future expansions. These partnerships not only broaden Hay Life’s distribution network but also emphasize the brand’s adaptability and commitment to catering to various consumer bases.
Ryan Llewellyn-Pace reflects on the brand’s journey, stating, “We know how difficult it is for a new brand to break into our industry, especially in the current environment. We are so grateful to have the support of major players like Next and John Lewis as well as the key independent retailers that are the beating heart of our industry.” His insights highlight the strategic alliances that underpin Hay Life’s ambitious vision.
Hay Life’s strategic retail partnerships and sustainability initiatives position it for notable success in the fashion industry.
