Marking 20 years, H&M is set to re-release some of its iconic designer collaborations through a special initiative.
- H&M’s initial designer collaboration, launched in 2004 with Karl Lagerfeld, revolutionized accessibility to high-end fashion.
- The retailer will offer pre-loved items from past collections, sourced in collaboration with Sellpy and vintage retailers.
- Prominent designers featured include Stella McCartney, Roberto Cavalli, and Simone Rocha, among others.
- The first drop commences on October 24 in Paris, followed by London on October 25.
In celebration of two decades of pioneering designer partnerships, H&M is launching a unique initiative to re-release pre-loved items from its renowned collaborations. Starting in 2004 with a groundbreaking collaboration with Karl Lagerfeld, H&M’s initiative made high-end designer fashion accessible to a broader audience. This approach democratized fashion, bridging the gap between luxury and mainstream markets.
The latest project will offer fashion enthusiasts another opportunity to acquire items from past collaborations, reaffirming H&M’s commitment to making quality and creativity available to all. These pieces have been carefully curated through partnerships with Sellpy, an online pre-loved marketplace, and various global vintage retailers. The curated selection means consumers have a rare chance to own pieces of fashion history.
The designers featured in this anniversary release project include influential names such as Karl Lagerfeld (2004), Stella McCartney (2005), Roberto Cavalli (2007), Moschino (2018), Simone Rocha (2021), Mugler (spring 2023), and Rabanne (autumn 2023). Each collection reflects a unique blend of the designer’s signature style and H&M’s vision of accessible luxury.
Ann-Sofie Johansson, H&M’s creative advisor, reflects on the initiative stating, “Our aim was to introduce the world of fashion to consumers globally, while showcasing our connection to strong, thoughtful, and original design.” This statement underscores H&M’s enduring mission to merge exclusivity with accessibility, enabling a diverse consumer base to partake in the fashion world.
The first collection drop will be available on October 24 at the Paris Lafayette store, with a subsequent release on October 25 at London’s Regent Street store. This staggered launch is designed to maximize reach and engagement with fashion enthusiasts across two of Europe’s iconic fashion capitals.
H&M continues to innovate and honor its legacy of designer collaborations, bringing fashion’s elite closer to everyday consumers.
