H&M Group acquires a minority stake in Voyado, a Swedish tech platform.
- The investment marks a strategic enhancement of H&M’s existing partnership with Voyado.
- Voyado aims to optimize ecommerce and personalize customer interactions with this partnership.
- The investment will support Voyado’s long-term growth and international expansion goals.
- H&M expects to see enhanced value creation for enterprise customers through this collaboration.
H&M Group has made a strategic move by acquiring a minority stake in Voyado, a retail technology platform they have partnered with for several years. This investment is seen as a natural extension of their collaboration and aims to solidify their joint efforts in enhancing ecommerce solutions and personalized customer experiences.
Voyado, known for its services that optimize ecommerce and streamline communication across various channels, sees this partnership as an opportunity to bolster its platform capabilities. The company plans to better serve large-scale customers and create more value through this enhanced collaboration.
Erik Lagerblad, head of H&M Group Ventures, praised Voyado’s progress, noting the successful global rollout of their solutions. He emphasized that the investment would not only support Voyado’s growth but also strengthen their services for other enterprise clients.
Voyado’s CEO, Erica Sandelin Ekelund, expressed ambitions to establish the company as a leading retail tech partner in Northern Europe while maintaining growth and profit. The resources and insights from H&M’s investment are expected to aid quick scaling and entry into new market segments, benefiting both current and prospective customers.
With a 35% annual growth rate in recent years, Voyado is poised to expand beyond the Nordics and Benelux, setting sights on the UK and Germany as key target markets. This expansion aligns with their strategic goal of driving international growth with the support of H&M Group.
This partnership with H&M is set to drive substantial growth and innovation for Voyado in the retail technology sphere.
