Hoka’s remarkable performance has significantly contributed to Deckers’ first-quarter sales growth.
- Hoka’s net sales surged by 29.7%, reaching $545.2 million, bolstering Deckers’ overall sales by 22%.
- Direct-to-consumer sales experienced considerable growth across all Deckers brands, with a 24% increase.
- Wholesale net sales also rose by 21%, reaching $514.8 million during the period.
- Ugg and Koolaburra brands exhibited strong performance, whereas Teva and Sanuk experienced declines.
Hoka’s net sales demonstrated an impressive increase of 29.7% year on year, totaling $545.2 million in the fiscal quarter ending June 30, 2024. This significant growth was a major driver behind the 22% increase in Deckers Brand’s overall sales during the same period.
Deckers reported a 22.1% increase in its first-quarter net sales, reaching $825.3 million, or a 23% rise in constant currency terms. Of this, Hoka accounted for approximately two-thirds of the total net sales, underlining its pivotal role in the company’s growth strategy.
The direct-to-consumer segment across all Deckers brands, including Hoka, Ugg, Teva, Sanuk, and Koolaburra, recorded a 24% increase in sales, amounting to $310.6 million. This surge reflects the effectiveness of Deckers’ strategy in capturing consumer interest and demand directly.
Wholesale operations were not left behind, posting a robust 21% growth to $514.8 million. This performance indicates Deckers’ strong positioning in the wholesale market as well, driven by the popularity of its varied brands.
Among the various brands, Ugg reported a 14% growth in net sales, reaching $223 million. Koolaburra’s performance was particularly notable, with its sales more than doubling by 123.5% to $4 million. In contrast, Teva and Sanuk saw dips in their sales by 4.3% and 28.4% respectively, suggesting room for strategic adjustments.
Deckers’ President and CEO, Dave Powers, expressed satisfaction with the strong start to fiscal year 2025, highlighting Hoka and Ugg’s ability to drive full-price demand globally through their compelling product offerings. Powers, retiring after a distinguished tenure, will be succeeded by Stefano Caroti.
Deckers’ strategic focus on its brands, particularly Hoka, has positioned it for continued growth and success in the coming fiscal periods.
