Holland & Barrett is poised to expand its UK travel hub presence, leveraging the success of current stores.
- The health retail giant is exploring innovative formats for strategic placement, including kiosks.
- Nick Gerrard highlights existing London stores as a model for further expansion.
- Current partnerships facilitate Holland & Barrett’s growth in physical retail spaces.
- The focus remains on providing optimal offers to capitalize on thriving travel locations.
Holland & Barrett is strategically expanding its retail footprint within the United Kingdom’s bustling travel hubs. Building on the substantial success of its existing outlets, the retailer aims to broaden its market presence by introducing novel store formats such as kiosks, trialed in Dublin’s Jervis centre. This strategic move is anticipated to enhance the accessibility of health and wellness products to travelers across the nation.
Nick Gerrard, Holland & Barrett’s Property and Format Director, emphasized the significance of travel locations in their expansion strategy. He specifically mentioned the remarkable performance of their London stores, particularly London Bridge, as a compelling data point in favor of this growth path. “Travel is an early opportunity for us,” Gerrard explained, noting that while their presence is established, more opportunities await with the right market offerings.
Furthering its retail strategy, Holland & Barrett has embraced collaborations through shop-in-shop formats. The partnership with Next, initiated in July, has resulted in the integration of Holland & Barrett offerings in three of Next’s prominent high street locations. This collaboration exemplifies the retailer’s commitment to penetrating diverse retail environments and maximizing brand reach.
Targeting high-traffic areas aligns with Holland & Barrett’s overarching goal of amplifying customer access to their health and wellness product lines. The deployment of adaptable retail concepts is designed to meet the evolving needs of consumers, especially those frequenting transit zones.
Holland & Barrett’s expansion into travel hubs underscores its commitment to strategic growth and enhanced consumer accessibility.
