Iceland Foods partners with Skel to expand in the Nordic region, distributing frozen products in Denmark, Sweden, Norway, and Finland.
- The venture, named ICE JV EHF, is formed due to high consumer demand in the Nordic countries.
- Iceland Foods CEO, Tarsem Dhaliwal, emphasizes the move as a growth step for the company.
- Skel’s CEO highlights the synergy of combining operational strength with Iceland Foods’ brand.
- A 20-year relationship between Iceland Foods’ founder and Skel’s chairman underscores the partnership.
Iceland Foods, a leading name in frozen food retail, has joined forces with the Icelandic investment company Skel to enhance its market reach into the Nordic region. This new partnership, branded as ICE JV EHF, will facilitate the distribution of Iceland Foods’ frozen products across Denmark, Sweden, Norway, and Finland. This expansion is directly responding to the strong demand for quality frozen foods in these countries.
Leading this strategic move, Iceland Foods’ group chief executive, Tarsem Dhaliwal, has expressed that this collaboration is a ‘natural step’ for the company. The decision underscores the retailer’s ambition to broaden its wholesale capacity and increase its presence in new markets. Dhaliwal stated, ‘It’s a region associated with knowing a thing or two about quality frozen food and through our partnership with ICE JV EHF, we’ll be able to build a strong wholesale foundation which will expand our reach to new customers and showcase the ‘Power of Frozen’ across the region.’
From Skel’s perspective, the partnership aligns with their goals for strategic investment through cooperation. Skel’s chief executive, Ásgeir Helgi Reykfjörð Gylfason, mentioned the joint venture reflects Skel’s commitment to leveraging opportunities by introducing high-quality and trusted products to new markets. Combining Skel’s operational prowess with Iceland Foods’ reputable brand creates a robust platform for market introduction.
The alliance is not a spur-of-the-moment decision but rather a continuation of a long-standing relationship. The collaboration builds upon a successful 20-year partnership between Iceland Foods’ founder, Sir Malcolm Walker, and Skel chairman Jon Asgeir Johannesson. This historical connection fortifies the new venture, reflecting mutual trust and a shared vision for growth.
The strategic partnership between Iceland Foods and Skel signifies a major step in expanding high-quality frozen food offerings across the Nordics.
