Iceland is expanding its reach in Ireland by launching two retail concessions in Dunnes Stores.
- The newly established stores are located at Dunnes Point Village and The Square Tallaght in Dublin.
- Iceland is introducing over 200 product lines, including exclusive brands like Myprotein and Slimming World.
- The move marks Iceland’s strategic re-entry into the Irish market, offering high-quality frozen foods and essentials.
- Iceland’s international director expresses enthusiasm about the collaboration with Dunnes Stores.
Iceland is making a strategic expansion into the Irish retail market with the opening of two concessions in Dublin’s Dunnes Stores. These new concessions, situated at Dunnes Point Village and The Square Tallaght, symbolize Iceland’s re-entry into Ireland, a move aimed at broadening their customer base and reinforcing their market presence.
In these concessions, Iceland presents over 200 product lines, enhancing the shopping experience with well-known brands such as Myprotein, Slimming World, Greggs, and TGI Fridays. By aligning with these brands, Iceland is offering Irish consumers a varied selection of foods and essentials that cater to a broad range of tastes and preferences.
The partnership with Dunnes Stores is a significant relaunch for Iceland in Ireland, emphasizing the provision of high-quality, great-value products. The collaboration introduces both everyday essentials and exclusive brands to the Irish market, positioning Iceland as a competitive player in the retail landscape.
Iceland conveyed their excitement on LinkedIn, stating, ‘From frozen favorites to everyday essentials, we’re excited to continue delivering high-quality, great-value products to our customers in Ireland.’ This statement reflects Iceland’s commitment to providing superior products to its customers, underscoring the importance of this expansion.
Justin Addison, International and Wholesale Director at Iceland, highlighted the significance of this collaboration, mentioning the opportunity it presents for Irish customers to access Iceland’s exclusive and well-regarded deals. This development follows Iceland’s recent retail ventures, indicating a pattern of strategic growth and brand extension in diverse markets.
Iceland’s collaboration with Dunnes Stores marks a strategic and promising re-entry into the Irish market, enhancing product offerings and expanding its customer reach.
