Ikea prepares for the grand opening of its Oxford Street store by launching a pop-up celebrating the iconic Frakta bag.
- The ‘Hus of Frakta’ pop-up will open at 216 Oxford Street, running from November 28 until March 2025.
- The blue Frakta bag, originally designed 30 years ago, is a symbol of Ikea’s resourceful and adaptable approach.
- Renowned designers like Zandra Rhodes and Marimekko have reimagined the Frakta bag, elevating its status as a cultural icon.
- Ikea London city store manager emphasizes the pop-up as a chance to bring Ikea closer to customers before the main store launch.
Ikea is set to introduce the ‘Hus of Frakta’ pop-up experience at London’s Oxford Circus. This initiative comes ahead of the anticipated launch of Ikea’s flagship Oxford Street store in 2025. The pop-up will celebrate the iconic blue Frakta bag, highlighting its evolution and significance over the years.
Located at 216 Oxford Street, the pop-up will be accessible to visitors daily starting November 28 and will continue until March 2025. The Hus of Frakta will blend elements of high fashion with Ikea’s commitment to affordable design, showcasing the bag’s versatility and enduring appeal.
Initially introduced over thirty years ago, the 75p Frakta bag was designed to help customers transport their purchases easily. It has since transcended its primary function, becoming a cultural icon that has been reimagined by renowned designers like Zandra Rhodes and Marimekko. Ikea describes the bag not merely as a carrier but as a symbol of resourcefulness and adaptability, used in numerous ways such as laundry baskets, beach bags, and even for city commuting.
Matt Gould, Ikea’s London city store manager, expressed excitement about the upcoming store opening on Oxford Street, noting the pop-up as an opportunity to connect with the community. He emphasized that Ikea is dedicated to offering well-designed, functional home furnishings that remain accessible through affordable pricing. The Frakta bag, a staple for over three decades, represents this commitment perfectly, and the pop-up aims to pay tribute to this beloved household item.
As the pop-up prepares to welcome visitors, it serves as an interim celebration of Ikea’s design ethos and its dedication to the community. The event offers a glimpse into the creative potential of seemingly simple products and how they can become integral to everyday life.
The pop-up marks a significant step in Ikea’s journey towards launching its Oxford Street flagship, celebrating both tradition and innovation.
