Many independent retailers are choosing to boycott Black Friday sales this year, citing various reasons.
- Sean Garnham, owner of Hall Street Ladieswear, publicly denounces Black Friday, emphasizing customer respect.
- Over 70% of UK independent retailers avoid Black Friday due to economic pressures, according to Bira.
- Some independents organize alternative events to engage customers without resorting to discounts.
- Retailers express concerns about Black Friday’s negative impact on high streets and consumer habits.
Many independent retailers are opting out of Black Friday sales this year. In a candid email, Sean Garnham, from Hall Street Ladieswear in Long Melford, stated his refusal to engage in Black Friday. He emphasized that their store does not employ online tracking algorithms and is not part of the ‘arms race’ of large retailers pushing consumers to buy more.
According to the British Independent Retailers Association (Bira), seven out of ten UK independent retailers are bypassing Black Friday this year. Many cite rising operational costs and economic pressures as key reasons. Concerns over the impact on independent retail have also grown, with 75.4% believing it negatively affects high streets.
Some stores have taken creative approaches to engage customers without discounts. For example, Black White Denim in Wilmslow hosted ‘White Friday,’ an event featuring full-price premium products, styling sessions, and social events. Similarly, The Dressing Room in St. Albans offered styling sessions and an ear piercing station during their Christmas event, avoiding Black Friday promotions.
Retailers argue that Black Friday damages the high street by promoting fast fashion and unnecessary purchases. Apee Bhutani Jacquier from DAY Boutique described the period as challenging for small business owners but reaffirmed their commitment to providing thoughtful products. Peter Enderbury of Enderbury’s Outfitters criticized the event for encouraging sales of unsold items and upheld his commitment to fair pricing and quality service.
Darren Hoggett from J&B Menswear believes Black Friday is the industry’s worst creation, arguing it doesn’t really benefit consumers. Many independent retailers wish to return to the traditional post-Christmas or January sales periods to strengthen consumer spending during those times.
Independent retailers continue to reject Black Friday, prioritizing sustainable practices and fair pricing year-round.
