Iceland has relaunched its brand accelerator program, showcasing incredible food innovations.
- The ‘Brands on Ice’ scheme highlights Iceland’s effort to drive frozen food innovation.
- Notable brands like Arla, McCain, and Mantinga have showcased new and creative products.
- Mantinga presented the world’s first donut with sour acid powder, generating buzz.
- Oliver Gilding praised the quality and future potential of the innovative products.
Iceland has reinvigorated its brand accelerator program, known as ‘Brands on Ice’, to feature outstanding new products in the frozen food sector. This initiative underscores Iceland’s commitment to fostering innovation and supporting new brands within the industry.
The recent edition of the program spotlighted several novel products, with Arla’s premium ready-to-drink coffee range, McCain’s potato snacks, and Oatsu’s overnight oats standing out. These innovations reflect a forward-thinking approach in meeting diverse consumer preferences.
A standout at the event was Mantinga’s ‘Donut Ring of Sour’, noteworthy for being the world’s first donut to incorporate sour acid powder. Such innovation is indicative of the creativity encouraged by Iceland through this scheme.
Oliver Gilding, head of innovation and licensing at Iceland, remarked on the exceptional quality of the products featured. His statement emphasized that the event reaffirms Iceland’s vision for redefining potential within the frozen food retail space. He highlighted the partnerships formed as key to advancing towards a future centered around customer focus.
The initiative, which began in May, offers successful brands an investment of up to £100,000. This financial support aims to bring these exceptional frozen innovations to Iceland’s stores in 2025.
This recent initiative by Iceland mirrors similar moves by rival supermarkets, including Tesco and Waitrose, as they too invest in nurturing innovative new products.
Iceland’s brand accelerator continues to support and spotlight exceptional innovations in frozen food.
