John Lewis has revitalized its flagship store on Oxford Street with a £6.5 million investment, bringing significant updates across its six floors.
- The beauty hall has expanded by 25%, adding 41 new counters and boutique spaces for prestigious brands.
- A new fragrance section now features luxury brands with dedicated counters.
- The jewelry department has relocated and now offers piercing and welding services.
- New partnerships in the home section introduce innovative brands and elevated displays.
John Lewis’s Oxford Street flagship has undergone a substantial transformation following a £6.5 million injection. This substantial investment underlines the retailer’s commitment to offering an enhanced shopping experience.
The beauty hall has been notably expanded by 25%, incorporating 41 additional counters and new boutique-style areas. It now hosts 175 beauty brands including notable names such as Clarins, Dior, Clinique, and Charlotte Tillbury along with emerging favorites like The Inkey List, Mac, Skin+Me, Nudestix, and The Ordinary.
Adding to the allure is the revamped fragrance hall set up with exclusive counters for high-end labels, enabling a more immersive experience for shoppers.
The jewelry department, previously situated differently, has found a new home on the first floor. This move not only creates a fresh space for 46 brands but also introduces services such as piercing and jewelry welding by Tish Lyon.
Further enhancing the store’s appeal, the home department has welcomed new partnerships with Ruggable and Made.com. Pre-existing brands have seen elevated presentations, which promise a fresh visual intrigue for returning customers.
Spanning six floors, the refurbished store encompasses improvements across the board, including the recent opening of a Waterstones bookshop, adding to its diverse offerings.
John Lewis’s significant investment in its Oxford Street store reflects its strategy to enhance customer experience through innovative and extensive updates.
