Jamie Oliver is set to open a cookery school at John Lewis’s revamped Oxford Street store, marking a significant addition to the retailer’s offerings.
- The school will feature two classrooms and a 50-seat cafe, enhancing the shopping experience for visitors.
- John Lewis has invested £800m to revamp its stores, including a recent £6.5m upgrade to the Oxford Street location.
- This initiative represents John Lewis’s first venture into offering in-house cooking lessons despite its existing Waitrose cookery school.
- The store’s revamp includes improvements to all floors, aiming to provide exceptional quality, outstanding service, and competitive prices.
The renowned chef Jamie Oliver is gearing up to launch a new cookery school and cafe at the John Lewis store on London’s bustling Oxford Street. This development is part of an £800m investment by the retailer to refresh its stores over the next four years.
Scheduled to open in March, the school will comprise two classrooms equipped for culinary lessons and a 50-seat cafe designed to offer a relaxing space for shoppers. While John Lewis previously operated a Waitrose cookery school in west London, this marks the first occasion where John Lewis itself is directly involved in providing cooking lessons.
Recently, John Lewis unveiled its upgraded Oxford Street flagship, reflecting a £6.5m investment. This strategic move included enhancements across all floors, with notable improvements to the beauty hall and the introduction of new brands in the home department. These changes aim to elevate the shopping experience and attract more visitors.
The Oxford Street store serves as a testing ground for new concepts, with plans to implement similar upgrades across the retailer’s estate in the coming years. John Lewis’s executive director Peter Ruis expressed enthusiasm, noting, “The buzz is back in John Lewis and we’re giving our customers even more reasons to shop in our brilliant stores.”
This forward-thinking approach is designed to ensure that John Lewis remains a top choice for shoppers seeking exceptional quality, outstanding service, and competitive prices.
Jamie Oliver’s collaboration with John Lewis is set to enrich the retail experience, aligning with the store’s strategic goals for innovation and customer satisfaction.
