Axel Arigato, a renowned Swedish footwear and fashion brand, has appointed Jens Werner as its new creative director, signifying a new chapter in the brand’s creative journey.
- This pivotal role transition happens as Jens Werner succeeds co-founder Max Svärdh, who has guided the brand’s creative direction since its inception in 2014.
- Werner’s prior experience includes leadership roles at J. Lindeberg and Tory Burch, contributing to his strong background in fashion design.
- CEO Albin Johansson highlights Werner’s crucial influence on the brand’s evolution over the past three years.
- The company anticipates exciting developments under Werner’s vision, including the opening of their second store in London.
Axel Arigato, a celebrated name in the Swedish fashion industry, has taken a significant step by promoting Jens Werner to the role of creative director. Werner succeeds Max Svärdh, co-founder of the brand, who has been instrumental in shaping its creative trajectory from the start. Svärdh will continue to serve on the board, ensuring his ongoing influence and legacy within Axel Arigato.
Jens Werner brings a wealth of experience to his new role, having previously served as the creative director at J. Lindeberg from 2017 to 2019 and the design director for the sportswear segment at Tory Burch between 2015 and 2016. His extensive background in the fashion industry positions him as a leader ready to drive Axel Arigato into its next phase of growth and transformation.
Albin Johansson, the CEO and co-founder of Axel Arigato, expressed his excitement about Jens Werner’s promotion, noting his pivotal role over the past three years in shaping the company’s creative direction. Johansson emphasized this appointment as a timely decision during a period of substantial transformation. He looks forward to witnessing Werner’s creative vision unfold as they embark on this new chapter together.
In addition to this strategic leadership shift, Axel Arigato is set to expand its physical footprint by opening its second London store in Covent Garden on July 25. This expansion aligns with their growth ambitions and reflects Werner’s forthcoming influence on the brand’s retail presence and overall aesthetic.
Jens Werner’s appointment as creative director marks a transformative era for Axel Arigato, promising dynamic growth and innovation.
