Jeremy Clarkson’s Hawkstone beer secures its first national grocery listing with Waitrose, marking a significant milestone for the brand.
- The deal includes distribution in over 300 Waitrose stores across the UK, featuring a range of beers and cider.
- Launched in 2021, Hawkstone has become the UK’s fastest-growing beer brand, emphasizing British-sourced ingredients.
- The beer’s popularity has been bolstered by accolades, including a World Beer Awards title and a Great Taste Award.
- Both Clarkson and Waitrose express enthusiasm for the collaboration, highlighting a shared commitment to supporting British farming.
Jeremy Clarkson’s beer brand, Hawkstone, has secured a landmark agreement with Waitrose, resulting in its products being stocked across more than 300 stores in the United Kingdom. This move marks the first national grocery listing for the brand, which has seen rapid growth since its inception in 2021.
Clarkson, known for his transition from television presenter to farmer, has expressed considerable excitement about the collaboration. “I’m literally thrilled. And a big thank you to Waitrose for supporting British farming,” he stated. Waitrose’s decision to include Hawkstone aligns with its ongoing initiative to promote products that showcase the best of British agriculture.
Hawkstone has quickly emerged as the UK’s fastest-growing beer brand, largely due to its focus on British-sourced ingredients. The brand’s lagers, specifically, utilize barley grown by farmers within the country, while its cider is crafted with locally sourced apples. This dedication not only enhances product quality but also supports local agriculture.
The partnership with Waitrose will showcase a selection of Hawkstone’s offerings, including a premium lager at 4.8% ABV, a session beer at 4%, an India Pale Ale (IPA) at 4.8%, and a cider at 5%. These products reflect Hawkstone’s commitment to superior taste and quality, positioning the brand favorably within the competitive UK market.
The brand’s flagship premium lager has earned significant recognition, having been named a Country Winner at the World Beer Awards. Furthermore, it has won a Great Taste Award, underscoring its excellence in brewing. Such accolades play a crucial role in Hawkstone’s growing reputation and consumer trust.
Jourdan Gabbini, the beer and cider buyer for Waitrose, conveyed enthusiasm for the brand, stating that they look forward to customer feedback on this exciting new addition to their shelves. This sentiment reflects a broader market trend wherein consumers increasingly value locally produced, sustainable products.
This partnership between Hawkstone and Waitrose epitomizes a successful collaboration focused on quality and British farming support.
