British brand Jigsaw has strategically collaborated with department store chain Brown Thomas to broaden its reach in the Irish market.
- Jigsaw collections are now featured as concessions in Brown Thomas locations in Limerick and Blanchardstown.
- The partnership augments Jigsaw’s presence in Ireland, complementing its concessions at Dublin’s Arnotts and a standalone store in Grafton Street.
- Retail head Vikky Baker emphasizes the alignment of Brown Thomas’s premium practices with Jigsaw’s quality offerings.
- Recent leadership changes in Jigsaw have seen Julia Reimann as design director and Louise Long heading buying.
British womenswear brand Jigsaw has established a strategic collaboration with the esteemed department store chain Brown Thomas, aimed at heightening its presence within the Irish market. This collaboration sees Jigsaw’s collections now available as concessions in the Brown Thomas branches located in Limerick and Blanchardstown. The move not only increases accessibility for Irish customers but also fortifies Jigsaw’s footprint in a competitive retail environment.
This partnership significantly bolsters Jigsaw’s market reach, further building on its existing concessions at Dublin’s prestigious department store, Arnotts, as well as its standalone boutique near the bustling Grafton Street. By aligning with Brown Thomas, Jigsaw taps into a renowned retail ecosystem, enhancing both visibility and consumer engagement.
Vikky Baker, the head of retail for Jigsaw, affirmed the company’s enthusiasm about this venture, highlighting Brown Thomas’s reputation for quality and premium consumer experiences. She remarked, “We are delighted to further expand our business in Ireland partnering with Brown Thomas. As a renowned name known for delivering quality and premium experiences on the high street, Brown Thomas shares our commitment to excellence and aligns perfectly with Jigsaw’s unique offering.” This statement underscores the synergistic value perceived in the partnership.
The collaboration comes amidst notable internal shifts within Jigsaw’s leadership. In March 2024, Julia Reimann was elevated to the position of design director, succeeding the former creative director Jo Sykes who departed in November 2023. Concurrently, Louise Long transitioned into the role of buying director from her previous position as head of product development, while Vicki Williams has been promoted to people and culture director. These leadership changes are pivotal as Jigsaw repositions itself strategically within the fashion industry.
Jigsaw’s collaboration with Brown Thomas marks a pivotal step in strengthening its market presence in Ireland.
