John Lewis has unveiled its much-anticipated Christmas shops across 35 of its stores, heralding the busy festive shopping season.
- Customers can find a wide array of Christmas essentials, from trees and baubles to wreaths and gifts, all in one section.
- For the first time, a consolidated Christmas foliage section is available in 15 locations.
- New festive activities include Quality Street pick and mix, Lego workshops, and personalized gift boxes.
- Sales of baubles have soared by 130%, indicating a robust start to the holiday shopping frenzy.
In a robust commencement to the holiday shopping season, John Lewis has officially opened its Christmas shops in 35 locations as of today. This expansion is aimed at offering customers a comprehensive festive shopping experience, with everything from Christmas trees and baubles to wreaths and gifts available under one roof.
The department store has notably centralized its Christmas foliage for the first time across 15 of its branches, creating a unified space for seasonal greenery. This initiative exemplifies John Lewis’s strategy to enhance customer convenience and streamline their festive shopping journey.
Adding to the festive spirit, John Lewis has introduced an array of activities to engage shoppers. These include the return of the popular Quality Street pick and mix, innovative Lego ‘Make and Take’ workshops in 14 stores, and customizable Tony’s Chocoloney gift boxes, providing both entertainment and personalized shopping options for visitors.
Market dynamics show a significant increase in the sales of individual baubles, which have surged by 130% compared to the previous year, reflecting a burgeoning enthusiasm among consumers for seasonal decorations.
Lisa Cherry, head of Christmas at John Lewis, stated, “We know our customers come to John Lewis for all their festive inspiration, from thoughtfully curated home decorations to specially selected gifting options.” She expressed particular excitement about the introduction of the first-ever pink Christmas tree, describing it as a ‘real statement maker.’ Moreover, the introduction of Pri Pri, a brand that crafts wreaths and decorations from upcycled saris, adds an exciting and sustainable dimension to their offerings.
As the Christmas season approaches, John Lewis’s strategic initiatives aim to captivate and satisfy their customers’ festive needs.
