Johnstons of Elgin opens a new store at Burlington Arcade in London, enhancing their luxury shopping experience.
- The store spans three floors, offering a wide range of products from clothing to homewares.
- Ground floor features accessories, with a private dressing room available on the first floor.
- Customers can enjoy a display of hand-crafted Scottish furniture and ceramics.
- Burlington Arcade continues to curate the finest British craftsmanship for discerning shoppers.
Johnstons of Elgin, a renowned Scottish cashmere brand, celebrated the opening of its new, expansive store at 52-53 Burlington Arcade, London, on November 11. This addition to the prestigious Piccadilly location affirms the brand’s commitment to providing luxury goods in a historic and esteemed setting in Mayfair.
The three-floor store offers an extensive selection, catering to diverse customer needs with its all-encompassing product categories. Accessories dominate the ground floor, creating an inviting entry point for customers exploring the store’s offerings. A significant highlight is the private dressing room located on the first floor, tailored for an exclusive shopping experience.
Throughout the store, customers can appreciate the display of hand-crafted Scottish furniture, accessories, and ceramics, offering a unique touch that complements the brand’s luxurious appeal. This blend of merchandise accentuates the store’s aesthetic and reinforces Johnstons of Elgin’s dedication to quality and craftsmanship.
Oscar MacDonald, the chief commercial officer of Johnstons of Elgin, articulated the brand’s vision by stating, “Burlington Arcade is one of the jewels of Mayfair, curating brands that celebrate the very best of British craftsmanship today. For over a century, it has been the home of cashmere in London – the ultimate destination for the discerning customer seeking to discover the very best of our craft.”
Trupti Shah, Burlington Arcade’s commercial director, emphasized the distinctive shopping experience offered by the store’s design and location. Shah noted, “With each of the three floors thoughtfully designed, they offer local and international visitors a unique experience and a distinctive destination in the heart of Mayfair for the very best of British-made excellence.”
Johnstons of Elgin’s new store in Burlington Arcade enhances its reputation for luxury and craftsmanship.
