Skims, the shapewear brand founded by Kim Kardashian, is in talks to acquire a former Ted Baker store on Regent Street, London.
- This move could mark Skims’ first physical presence in the UK, enhancing its global market reach.
- The Regent Street site has been unoccupied since Ted Baker’s shutdown in August, offering a prime retail spot.
- Skims has rapidly expanded since 2019, with stores in Washington, DC, and plans for more across the US.
- Already featured in top UK stores like Harrods, the brand’s potential new store indicates further international growth.
Skims, the innovative shapewear brand founded by Kim Kardashian, is reportedly negotiating to take over the recently vacated Ted Baker flagship store at 245 Regent Street, London. This strategic endeavor is poised to establish Skims’ first physical retail location in the United Kingdom, a significant step in its global expansion efforts.
The Regent Street site, unoccupied since Ted Baker ceased its UK operations in August, presents an attractive opportunity for Skims. Securing this location aligns with the brand’s trajectory of growth and physical retail expansion, highlighting its ambition to penetrate the UK market.
Since its inception in 2019, Skims has experienced a meteoric rise in popularity. With its first permanent store opening in Washington, DC, in June, the brand’s footprint has continued to grow within the United States, with forthcoming store openings planned for Florida, Texas, and Georgia.
Skims’ products are already accessible in several prestigious UK retail establishments, including Harrods, Selfridges, and End Clothing, underscoring its established presence in the luxury market. Internationally, Skims has made inroads with placements in Galeries Lafayette in Paris and Brown Thomas in Dublin.
Earlier this year, Skims ventured into menswear with a pop-up shop in Soho’s End flagship, diversifying its product offerings. The brand’s valuation soared to $4 billion after a successful funding round in 2023, illustrating robust investor confidence and market potential.
Skims’ potential acquisition of a prime retail location in London signifies its strategic growth and increased presence in the international market.
