KP Snacks has expanded its portfolio by acquiring Whole Earth Foods.
- Whole Earth Foods is recognized for its range of organic nut butters and soft drinks.
- The acquisition aligns with KP Snacks’ strategy to offer healthier snacking options.
- Founded in the UK, Whole Earth Foods has a strong presence across Europe.
- This acquisition supports sustainable growth for both brands.
KP Snacks has taken a significant step in expanding its brand offerings by acquiring Whole Earth Foods, noted for its organic nut butter and soft drink products. This acquisition marks an important strategy shift towards broader healthier snacking options, reflective of current consumer trends favoring nutritious and organic products.
Whole Earth Foods has gained a solid footing in the European market under the ownership of Ecotone over the past 22 years. It boasts a diverse product line that has found favor in countries like Germany, the Netherlands, France, Spain, and Italy. This move will enable KP Snacks to tap into these established markets and leverage Whole Earth’s well-regarded brand reputation.
Mark Thorpe, CEO of KP Snacks, expressed enthusiasm, stating, “Whole Earth Foods is a fantastic addition to our business, expanding our selection of delicious, healthier products. Known for its commitment to high-quality, nutritious food, Whole Earth Foods complements our portfolio of iconic brands and aligns with our sustainable business practices.” Such statements highlight the shared values and synergies between KP Snacks and Whole Earth Foods.
Ecotone CEO Christophe Barnouin shared that the sale underscores Whole Earth’s journey from a UK start-up to a leading European brand. He noted, “The integration into KP Snacks will enable Whole Earth Foods to continue to invest and grow for the future.” This blend of history and future aspiration reflects both Ecotone’s legacy with Whole Earth and the potential doors this acquisition opens.
Earlier, KP Snacks reported a substantial increase in profits, reaching nearly £100 million in 2023, demonstrating its robust business health even in the face of challenges such as a cyber attack. Merging with Whole Earth Foods seems strategically poised to further strengthen its market position by diversifying and enhancing its product range.
The acquisition of Whole Earth Foods by KP Snacks represents a strategic enhancement of healthier snacking options, fueling growth in both new and existing markets.
