Alexander Diedrich takes charge as head of ecommerce at J Lindeberg, effective September 1, 2024.
- Diedrich brings extensive experience from Levi Strauss, Toms, and Under Armour.
- He will move from Amsterdam to Stockholm for this role, joining the J Lindeberg headquarters.
- Diedrich expressed his enthusiasm for contributing to the brand’s digital growth globally.
- The appointment is seen as a strategic move to bolster J Lindeberg’s ecommerce capabilities.
Alexander Diedrich has been appointed as the new head of ecommerce at Swedish brand J Lindeberg, known for its ready-to-wear and golfwear. This new role will see him officially assume his duties on September 1, 2024. Diedrich transitions to J Lindeberg after serving as a key figure at Levi Strauss, where he led ecommerce operations in Northern Europe since September 2022.
Before his tenure at Levi Strauss, Diedrich directed ecommerce strategies for Toms between 2021 and 2022, and for Under Armour from 2019 to 2021. His extensive background in leading ecommerce initiatives at these renowned companies positions him as a seasoned professional in the digital sales arena.
In his upcoming position, Diedrich will relocate from Amsterdam, where he has been based for the past five years, to Stockholm to work in the J Lindeberg headquarters. His relocation underscores the brand’s commitment to strengthening its leadership team with international expertise.
Diedrich has expressed his eagerness to apply his extensive knowledge in sports, apparel, and footwear to his new role. He conveyed gratitude towards J Lindeberg’s leadership for their trust, emphasizing his intent to enhance the global ecommerce landscape of the brand. His statement reflects a forward-thinking approach, aligned with the company’s aspirations of delivering a top-tier digital brand experience.
Kalle Kickuth, J Lindeberg’s chief sales officer since December 2023, voiced his excitement over Diedrich’s addition to their team. Kickuth highlighted Diedrich’s broad international experience and expressed confidence in his ability to significantly boost the company’s digital sales potential across both ecommerce and retail sectors.
Founded by Johan Lindeberg in 1996, the brand operates in 24 retail locations across the Nordics and Scandinavia and is available in UK department stores like Harrods and John Lewis, along with dedicated golfwear retailers. This strategic appointment is poised to further amplify J Lindeberg’s market presence and digital innovation.
Alexander Diedrich’s appointment marks a strategic enhancement of J Lindeberg’s ecommerce operations, signaling a promising shift in their digital strategy.
