Lidl is set to substantially increase its plant-based offerings in response to rising consumer interest, reflecting a significant shift towards sustainable diets.
- A remarkable 12% growth in demand has prompted Lidl to more than triple its plant-based product range.
- The new Vemondo! Plant Based line will introduce 28 additional items, catering to the growing appetite for plant-based alternatives.
- Lidl has committed to offering these new products at competitive prices to make them accessible to a wider customer base.
- This move positions Lidl as the first UK retailer with specific plant-based sales targets, advancing sustainable eating habits.
Lidl has announced a substantial expansion of its plant-based range to meet a notable increase in consumer demand, which has surged by 12% over the previous year. This initiative is part of a broader trend towards sustainable dietary practices and reflects the growing interest in plant-based foods among consumers.
The company is introducing a new line under the Vemondo! Plant Based brand, adding 28 new products including burgers, sausages, mince, and nuggets. These will be available in select stores initially, with a nationwide rollout planned for January. Lidl’s strategy is to make sustainable food options more affordable, positioning itself as a leader in providing accessible plant-based products at market-leading prices.
Richard Bourns, Lidl GB’s chief commercial officer, stated, “We’re becoming the first UK retailer to set specific plant-based protein targets, with a commitment to breaking down key barriers that currently exist, ensuring that more customers can afford to make healthy and sustainable choices.” His statement underscores Lidl’s commitment to supporting a transition towards more environmentally conscious diets.
The retailer’s expanded plant-based range is not just about offering more options but also about making these choices accessible to a broader audience. By prioritizing affordability and expanding product variety, Lidl aims to encourage more customers to incorporate plant-based options into their diets, aligning with global environmental and health trends.
This strategic expansion showcases Lidl’s commitment to driving sustainable dietary changes and setting industry benchmarks.
