Lidl’s partnership with UEFA Women’s Euro 2025 amplifies its commitment to supporting sports.
- This sponsorship marks another milestone in Lidl’s extensive support for sports events globally.
- Lidl’s current partnerships span cycling and football, demonstrating a diverse investment in various sports.
- Statements from Lidl highlight their dedication to promoting health and active lifestyles through sports.
- UEFA values Lidl’s role in broadening the audience for women’s football across Europe.
Lidl has been announced as the official sponsor of the UEFA Women’s Euro 2025. This partnership is a significant step in the company’s ongoing initiative to support sports, particularly women’s sports. Lidl has a history of sponsorships that indicate a robust commitment to numerous sporting events worldwide.
The move to sponsor UEFA Women’s Euro 2025 complements Lidl’s existing sports sponsorships. Among these are partnerships with the Lidl-Trek cycling teams, both men’s and women’s, and involvement in the 2023 UCI Cycling World Championships. Furthermore, Lidl has established sponsorships in handball, supporting both the EHF Euros and IHF World Championships, as well as in football with the UEFA Euro 2024, UEFA Europa League, and UEFA Conference League.
Lidl GB’s marketing director, Jo Gomer, emphasized the importance of this partnership by stating, ‘Sport is an important part of our long-term commitment to inspiring health and conscious nutrition, and we’re thrilled to champion this through incredible events like UEFA Women’s Euro 2025.’ This quote underscores Lidl’s mission to inspire healthier lifestyles through its engagement in prominent sports events.
Guy-Laurent Epstein, the marketing director at UEFA, also expressed strong support for Lidl’s involvement. He remarked, ‘As one of Europe’s leading food retailers, Lidl is an ideal partner to help us bring the energy and excitement of UEFA Women’s Euro 2025 to an even broader audience.’ This statement reflects the synergy between Lidl’s objectives and UEFA’s mission to promote football, particularly women’s football, on a larger scale.
Lidl’s partnership with UEFA Women’s Euro 2025 further solidifies its role in fostering sports engagement and promoting healthy lifestyles.
