Lidl GB is significantly expanding its plant-based range, reflecting a 12% surge in consumer interest.
- The retailer is set to introduce its new Vemondo! Plant-Based range in select stores, with a nationwide rollout slated for January.
- The expanded range comprises 21 new plant-based products, including burgers, sausages, mince, and nuggets.
- Lidl is leading the industry by setting specific targets for plant-based protein options, enhancing accessibility for consumers.
- The retailer aims to double its sales of plant-based protein, aligning with its long-term sustainability goals.
Lidl GB has strategically decided to triple its plant-based product range across the UK. This expansion is a direct response to a 12% increase in demand over the past year. The new Vemondo! Plant-Based range will make its debut in selected stores before a comprehensive national rollout in January. This initiative reflects Lidl’s commitment to catering to the growing consumer interest in plant-based options, with the introduction of 21 new products including burgers, sausages, mince, and nuggets.
In an ambitious move to remain competitive, Lidl is also pledging to ensure that its plant-based products are offered at market-leading prices. This strategy is aimed at expanding consumer access to sustainable and dietary-friendly options. By setting specific targets for plant-based protein products, Lidl is breaking down existing barriers, thereby making these products affordable and accessible to a wider audience.
The expansion of Lidl’s plant-based range further aligns with its commitment to sustainability. The retailer is focusing on reducing the proportion of animal-based products, reflecting an internal shift towards sustainable practices. This transition is in accordance with Lidl’s aim to gradually replace animal-based with plant-based alternatives and to increase this segment through 2025 and beyond.
Chief Commercial Officer Richard Bourns has articulated Lidl’s vision, emphasizing the investment in British farming to support future growth. He stated, “We’re investing heavily in British farming to ensure that our suppliers are set up for future growth whilst standing behind the planetary health diet.” This focus on local support highlights Lidl’s dedication to sustainable growth within the industry.
Lidl’s current initiative is also a continuation of its sustainability efforts from the previous year, during which it took decisive steps to cut back on animal-based products. By committing to double its proportion of sales of plant-based protein derived from dairy alternatives, Lidl not only strengthens its market position but also underlines its enduring focus on eco-friendly consumer choices.
Lidl’s pioneering approach sets a benchmark in the retail sector for plant-based product accessibility and sustainability.
