Carlsberg has joined forces with Asda to unveil two limited-edition Christmas jumpers, embracing the festive spirit with a nod to the brand’s football legacy.
- The jumpers come in ‘Home’ knit in pilsner green and ‘Away’ knit in blue, representing Carlsberg’s beverage offerings.
- These unique designs are part of an online competition, allowing participants a chance to win via Carlsberg’s UK Instagram and social media.
- Consumers can also compete for one of ten £100 gift cards available until December 2, enhancing the festive excitement.
- This collaboration is timely as it aligns with Asda’s initiative to support the over 60s during the holiday season, showcasing community commitment.
Carlsberg has successfully captured the essence of the festive season by introducing two exclusive Christmas jumpers in collaboration with Asda. This initiative reflects Carlsberg’s longstanding association with football culture, offering a ‘Home’ knit jumper in the brand’s iconic pilsner green and an ‘Away’ knit in blue, signifying their 0.0% non-alcoholic beverage. The jumpers prominently display the Carlsberg logo along with a hop leaf design, merging tradition with modern aesthetics.
This festive release is strategically timed to coincide with an increase in seasonal celebrations. Carlsberg has created an engaging competition to enhance the launch. Participants can win one of these jumpers through an online contest hosted on Carlsberg’s UK Instagram platform. The allure is not only the unique design but also the chance to be part of a limited group of owners of this exclusive apparel, with just 100 pieces available.
Further fueling consumer interest, Carlsberg and Asda have introduced a compelling incentive. Shoppers have the opportunity to win one of ten £100 Asda gift cards. The competition, running until December 2, is designed to draw patrons to Asda’s online shopping experience.
The collaboration between Carlsberg and Asda aligns with broader societal goals. Asda plans to invest significantly to combat loneliness among the elderly during the festive period, showcasing a commitment to community well-being. This endeavor not only promotes the product but also underscores a sense of social responsibility.
This collaboration between Carlsberg and Asda not only enhances festive celebrations with unique products but also reflects a commitment to community support.
