LVMH has strategically acquired a 10% stake in Double R, the investment company of Moncler’s CEO Remo Ruffini, marking a pivotal move in the luxury fashion industry.
- The acquisition represents about 1.6% of Moncler, demonstrating LVMH’s calculated approach to strengthening its position within the brand.
- Double R plans to enhance its Moncler stake to 18.5% in 18 months, with LVMH backing this expansion with increased investment.
- This significant partnership allows LVMH to appoint board members to both Double R and Moncler, expanding its influence.
- CEO Remo Ruffini expressed his enthusiasm, seeing this collaboration as a means to solidify his vision for the future.
LVMH has taken a strategic step in the luxury fashion market by acquiring a 10% stake in Double R, controlled by Moncler CEO Remo Ruffini. This acquisition accounts for approximately 1.6% of Moncler itself, showcasing LVMH’s methodical investment approach to solidifying its presence in the high-end fashion sector.
Double R, a significant shareholder in Moncler with a 15.8% stake, is set to increase its shares to a maximum of 18.5% over the next 18 months. This move will be supported financially by LVMH, which plans to elevate its involvement to a 22% stake in Double R, equivalent to holding 4% of Moncler.
This collaboration grants LVMH the right to appoint two members to Double R’s board and one member to Moncler’s board, potentially enhancing strategic decision-making and influence.
Remo Ruffini, pleased with the partnership, remarked, “This partnership reinforces Double R’s position in Moncler and provides the stability needed to execute my vision for the future.” His admiration for Bernard Arnault, LVMH’s CEO, was clearly expressed, noting Arnault’s understanding of the luxury market and support for Ruffini’s aspirations for Moncler.
Bernard Arnault responded positively, underscoring Moncler’s success under Ruffini’s leadership and expressing pride in supporting Ruffini’s role as the leading shareholder of Moncler.
This calculated alliance between LVMH and Double R underscores a shared commitment to innovation and growth within Moncler.
