Majestic has joined forces with Pennies to empower customers to donate effortlessly at checkout by rounding up their purchases.
- Shoppers at Majestic Wine stores throughout England, Scotland, Wales, and Jersey can add small amounts to their bills for charity.
- Donations support the Majestic Charitable Foundation, aiding causes chosen by the retailer’s colleagues.
- Initial partners include The Brain Tumour Charity, Campaign Against Living Miserably, and Child Bereavement UK.
- A successful trial raised nearly £1,000, prompting the goal of generating a six-figure annual sum.
Majestic, a leading wine retailer, has partnered with fintech charity Pennies to allow customers to contribute to charitable causes easily. By rounding up their purchases to the nearest pound at checkout, customers can make small but meaningful donations.
Available across all Majestic locations in England, Scotland, Wales, and Jersey, the initiative supports the Majestic Charitable Foundation. This foundation, established earlier this year, targets causes that resonate with the retailer’s employees. It currently collaborates with national charities such as The Brain Tumour Charity, Campaign Against Living Miserably, and Child Bereavement UK, which were nominated by the staff.
In Jersey, customer donations aid Jersey Cancer Relief, aligning with the needs of the local community. Majestic is committed to expanding its support to smaller, local charities within the 212 communities its stores serve as the Foundation grows.
During a brief trial phase earlier this year at 10 stores, this donation model successfully generated nearly £1,000. Inspired by this, Majestic is ambitiously aiming for these efforts to yield a six-figure annual contribution to the Foundation.
According to Majestic Chief Financial Officer Alex Jablonowski, ‘We wanted to make it quick and easy for our customers to contribute to our fundraising efforts, and Pennies have helped us deliver a simple solution to “micro-donate” at the point of payment.’ Jablonowski emphasizes the importance of these contributions, especially during the holiday season when charities heavily rely on consumer generosity.
Majestic and Pennies’ collaboration marks a significant step in supporting valuable causes through customer engagement at checkout.
