Majestic Wine has launched a new partnership with Just Eat to expand its rapid delivery services across the UK.
- This collaboration allows customers access to hundreds of wines, premium spirits, and beers from Majestic through the Just Eat app.
- Deliveries can arrive in as little as 30 minutes from 43 initial stores, with plans to extend to 177 locations by Christmas.
- The move is part of Majestic’s strategy to increase local delivery solutions and enhance its Shop Local option.
- The alliance highlights Just Eat’s growing role in offering diverse retail options to its customer base.
Majestic Wine has announced a strategic partnership with rapid delivery service Just Eat, aiming to enhance its on-demand delivery offering across the United Kingdom. The collaboration permits customers to select from a vast array of wines, including popular options such as Champagne and Bordeaux, as well as a selection of premium spirits and beers. These products can be conveniently ordered through the Just Eat application, with delivery promised in as little as 30 minutes, emphasizing the expanding expectation for swift and accessible service.
Initially launching from 43 Majestic store locations, the partnership covers 16 shops in London, branches in Edinburgh, Sheffield, Derby, Abingdon, and High Wycombe. By the end of December, the service is expected to reach 177 stores nationwide. This rapid expansion is a testament to Majestic’s commitment to meeting its customers’ demands for quick and efficient service, aligning with their existing rapid fulfillment partnerships.
The decision stems from the growing trend of ecommerce, where more than 20% of Majestic’s retail sales in the 2023/24 period were attributed to online avenues. The Shop Local proposition allows customers to purchase goods easily available from their nearby store, with multiple options for quick collection or delivery. Maria Lopez, Majestic’s commercial general manager, underscored the partnership’s potential to cater to customer needs ‘whenever they need us, through the rapidly growing on-demand channel.’
Amy Heather, Just Eat’s director of strategic partnerships, expressed enthusiasm about the collaboration, noting its potential to enhance the Just Eat customer experience with Majestic’s quality selection. ‘Whether the need is for a weekly shop or last-minute gift giving, we are proud to lead this innovation and offer more choice to our customers across the UK,’ Heather stated. This sentiment reflects Just Eat’s ambition to diversify the retail choices available through its platform.
This development not only augments Majestic’s delivery options but also emphasizes the importance of competitive delivery solutions in today’s marketplace. It demonstrates both companies’ responsiveness to evolving consumer preferences, highlighting a shared commitment to convenience and customer satisfaction.
The Majestic and Just Eat partnership signifies a transformative step in expanding convenient delivery options for UK customers.
