Mamas & Papas, a prominent nursery and childrenswear retailer, reported record sales of £154.3m for the fiscal year ending in March 2024.
- The impressive sales figures represent a 7.1% increase, largely driven by new store openings.
- Sales through UK concessions at Marks & Spencer and Next soared by 48%, benefiting from additional locations.
- The company’s international expansion includes 28 overseas concessions, focusing on reaching more global customers.
- Mamas & Papas aims to continue its growth momentum by enhancing its digital presence and expanding product offerings.
Mamas & Papas, an established name in the nursery and childrenswear sector, announced significant financial achievements for the year ending March 2024. The company recorded a remarkable £154.3 million in sales, marking a 7.1% increase from the previous period. The primary driver of this growth was the expansion of their store footprint, attracting new and expectant parents both in the UK and internationally.
Sales through UK concessions with major retailers like Marks & Spencer and Next experienced a notable 48% rise. This uplift was attributed to the addition of six new locations and the full-year sales impact from 15 sites launched in the prior year. Furthermore, the company operates 28 overseas concessions in Spain, Indonesia, and Thailand, aiming to widen its customer reach by leveraging international markets.
The nursery retailer reported a 27% rise in underlying profit, reaching £13.2 million. Their adjusted pre-tax profit also grew by 33%, totaling £9.1 million. This performance reflects the strategic investments in brand expansion and e-commerce, which have complemented their traditional retail operations.
Nathan Williams, the Chief Executive Officer, expressed pride in these achievements, emphasizing the success attributed to the brand’s investment efforts. He highlighted the ability to offer tailored support to parents throughout their journey, enhancing customer experience and engagement. Williams mentioned, “Getting even closer to our customer represents a major area of focus and opportunity as we deliver our purpose to inspire and support parents to be the best they can be.”
Looking ahead, Mamas & Papas is focused on increasing its brand accessibility across the UK and on forming new international partnerships. By strengthening their digital capabilities and expanding their product range, especially with the upcoming Christmas season, the company expects to maintain its growth trajectory.
Mamas & Papas’ strategy to combine physical expansion with digital enhancement positions it well for sustained growth in the nursery retail market.
