Spanish fashion giant Mango makes a bold move with its first international teen store.
- The new store, Mango Teen, is situated near Carnaby Street in London.
- Mango’s strategic expansion targets more than 20 stores in the UK by 2026.
- The brand’s teen line has been a significant growth area, contributing 8% to total sales.
- Mango Teen appeals to young consumers with fashion-forward designs.
Mango, a notable name in the fashion industry, has launched its inaugural international store for teenagers, Mango Teen, in London. This marks a strategic growth initiative, as the UK has been identified as a priority market for the company. The store is situated at Foubert’s Place near Carnaby Street, further solidifying Mango’s presence in one of the world’s fashion capitals. The venture into standalone teen stores internationally signifies a pivotal moment for Mango, complementing the existing Mango Kids line and strengthening its foothold in the UK market.
The newly opened store spans 2,480 sq ft and features a unique Mediterranean-inspired design, which incorporates warm tones, neutral colors, and natural materials such as ceramics, tuff rock, and leather. This aesthetic choice enhances the shopping experience by creating an inviting and stylish environment, reminiscent of a Mediterranean home.
Since its initial launch of the teen line in 2020, Mango has experienced substantial success and expansion. The brand first introduced Mango Teen in an online format in 2021, followed by physical stores in Spain, including the first standalone store in Barcelona’s Westfield La Maquinista shopping center in 2022. The opening in London is part of a larger plan to increase the number of teen stores to 25 by the end of 2024 with locations across Spain, the UK, and Andorra.
Mango Kids and Teen lines have collectively seen a turnover growth nearing 20% in 2023. This growth is significant given that the teen category alone now comprises 8% of Mango’s total sales, totaling £2.6 billion in 2023. The popularity of the teen line is evident, with young consumers gravitating towards trendy and stylish clothing pieces such as denim, crop tops, miniskirts, and accessories that offer a personal touch to their attire.
Berta Moral, director of Mango Kids and Teen, highlights the UK’s strategic importance as part of Mango’s expansion plan, aiming to open over 500 stores globally by 2026. The new London store sets a precedent for future international openings, reflecting Mango’s commitment to bringing contemporary and refreshing styles to a youthful audience.
The launch of Mango Teen in London underscores the brand’s commitment to global expansion and innovation for young fashion consumers.
