Joseph appoints Mario Arena as its new creative director.
- Arena brings over 30 years of experience from JW Anderson.
- His inaugural collection for Joseph is set for spring/summer 2026.
- Arena aims to merge Joseph’s heritage with a fresh vision.
- Joseph’s CEO supports the new creative direction with enthusiasm.
Joseph, a prominent name in luxury womenswear, has named Mario Arena as their new creative director. With this move, the brand aims to solidify its position in the contemporary luxury market. Arena, who previously held the role of director of product and design at JW Anderson, is set to bring his extensive expertise to Joseph’s design landscape.
Having accumulated over 30 years of experience, Arena’s portfolio showcases roles at notable fashion houses, including director of design and innovation at Nanushka and head of ready-to-wear at Christopher Kane. His wealth of experience is expected to enhance Joseph’s creative output significantly.
Arena’s first collection for Joseph, scheduled to debut in spring/summer 2026, marks the beginning of a new chapter for the brand. This collection is anticipated to blend Joseph’s rich heritage with Arena’s fresh vision, reflecting both timeless and innovative elements.
In his own words, Arena expressed honor in joining the brand, stating, “The rich heritage and timeless design codes have always been an inspiration to me in my career. I look forward to bringing to life a new vision for this iconic brand.” This vision is expected to infuse a new energy into Joseph’s already established identity.
Joseph’s CEO, Barbara Campos, highlighted Arena’s potential impact on the brand’s future, describing him as a highly talented creative with invaluable experience in the luxury sector. Her anticipation of working alongside Arena as Joseph embarks on this new journey reflects the brand’s forward-thinking strategy.
Mario Arena’s leadership marks an exciting new direction for Joseph, promising a fusion of tradition and innovation.
