Matalan has expanded its third-party brand repertoire, showcasing over 20 new brands to its offerings.
- This marks the latest in a series of expansions, following similar moves in December 2023 and April 2024.
- The retailer continues to strengthen its position as a one-stop shop with diverse and fashionable brands.
- Prominent additions include AX Paris, Urban Bliss, French Connection, and more across various categories.
- New homeware and nursery brands have also been introduced, enhancing Matalan’s comprehensive offerings.
Matalan has strategically expanded its third-party brand offerings, introducing over 20 new brands to its catalog. The move is part of a broader effort to provide customers with more variety and fresh choices when shopping. This latest expansion follows the successful addition of ten brands in December 2023 and another 17 in April 2024, highlighting Matalan’s commitment to evolving its product lineup.
Among the newly introduced brands are well-known names in the fashion industry, including womenswear brands such as AX Paris, Urban Bliss, and Gini London. Notably, the menswear category has been bolstered by the inclusion of French Connection, Tokyo Laundry, Crosshatch, and Duck & Cove. These additions reflect Matalan’s goal to cater to a broad customer base with a taste for contemporary and trendy styles.
Beyond fashion, Matalan has also diversified its homeware and nursery selections. Recent additions include homeware brands such as ValueLights, RU Comfy, and Asiatic Rugs, along with nursery lines like Hauck and Ickle Bubba. These brands enhance Matalan’s reputation as a comprehensive retailer, capable of meeting the varied needs of its shoppers under one roof.
Ali Jones, Matalan’s Chief Customer and Omnichannel Officer, emphasized the positive reception of these brands by stating, “This is our third drop of new online brands since Christmas, which is testament to how well they have been received by Matalan shoppers who we know are on the hunt for more choice and newness when they visit us.” Jones further highlighted the importance of these offerings in positioning Matalan as a leading modern retailer in the market.
The full list of fresh additions includes brands like Asiatic Rugs, AX Paris, Beau & Elliott, BritBag, Crosshatch, Duck and Cove, French Connection, Gini London, Henley’s Menswear, Jon Richard, Linzi, MadeIn, and more. In homeware, brands such as Paul Murrays, Ru comfy, Rubies Masquerade, and Say It With The Rayware Group play a significant role in fortifying Matalan’s diverse and fashionable product range.
Matalan’s strategic additions underscore its commitment to diversity and modern retailing.
