British TV host and entrepreneur Maya Jama invests in Sproud, enhancing her role as a co-owner and strategic advisor.
- Sproud, a Swedish company, produces plant-based milk from yellow split-peas, famed for its nutritional benefits.
- Maya Jama’s involvement aims at boosting Sproud’s presence in the UK and normalizing plant-based options.
- Sproud’s products, known for sustainability, are already available at major retailers like Waitrose and Amazon.
- Jama’s Swedish heritage plays a part in her decision, highlighting her personal connection to the brand.
Maya Jama, a renowned British television presenter and entrepreneur, has taken a significant step in her business endeavors by investing in the Swedish plant-based milk company, Sproud. Her role extends beyond just a financial investment; she will be a co-owner and serve as a strategic advisor for the brand. This move aligns with Jama’s commitment to health and sustainability, two core values represented by Sproud.
Sproud is known for its innovative production of plant milk using yellow split-peas, a method that sets it apart from other dairy alternatives. This product is low in sugar, high in protein, and free from allergens, which offers a better nutritional profile compared to other options such as oat milk. Furthermore, Sproud’s environmental impact is significantly lower than that of other plant-based milks. The brand’s production process has been recognized by CarbonCloud for its minimal climate impact.
Currently, Sproud’s products are available at well-known retailers such as Waitrose, Ocado, and Amazon. Jama’s involvement is expected to boost the brand’s visibility in the UK market and potentially in markets beyond. Sproud aims to make plant-based choices more mainstream, with Maya Jama as the face of their brand, enhancing their market appeal and outreach.
Maya Jama expressed her enthusiasm about joining Sproud, stating: “I’m really excited to become a co-owner of Sproud. There’s a lot to love – the products taste amazing, and the packaging is eye-catching, too, but ultimately I like what the company stands for in terms of health and sustainability.” This partnership also holds personal significance for Jama, whose mother is half-Swedish, thus creating a nostalgic and cultural connection to the brand.
Sara Berger, Sproud’s chief executive, welcomed Jama, emphasizing that her role will be crucial in increasing the brand’s awareness and promoting plant-based alternatives across different consumer settings. This strategic collaboration reflects Sproud’s ambition to influence consumer habits in favor of more sustainable practices.
Maya Jama’s involvement with Sproud highlights a strategic and personal venture into enhancing plant-based product visibility.
