Molly-Mae Hague, the influential figure from reality TV, is set to unveil her own womenswear brand ‘Maebe’, marking a significant leap in her fashion career.
- The brand promises to deliver contemporary style with an aim to make elevated fashion accessible to a newer audience.
- Anticipation builds as the launch date is confirmed for September 29, 2024, online at maebe.co.uk.
- Hague’s past success with PrettyLittleThing is notable, where her debut collection quickly sold out, showcasing her potential in fashion innovation.
- After stepping down from a significant director role at PrettyLittleThing in 2023, Hague is redirecting her focus towards developing her personal brand.
Molly-Mae Hague, renowned as a significant influencer and former creative director at PrettyLittleThing, is launching a new fashion brand named ‘Maebe’. With this move, she aims to offer contemporary womenswear that combines luxury with accessibility, catering to an audience seeking refined style without exorbitant prices.
Scheduled to launch on September 29, 2024, Maebe will operate as an online, direct-to-consumer brand through its dedicated website, maebe.co.uk. This strategic move reflects a growing trend in the fashion industry where brands increasingly focus on direct consumer engagement and digital presence.
Hague’s announcement follows months of speculation about her next career move, especially after fans uncovered Maebe’s Instagram account. The reveal was met with enthusiasm, given Hague’s past achievements in fashion and her role in elevating PrettyLittleThing’s brand through successful collections.
Her inaugural collection for PrettyLittleThing, launched in September 2019, was met with overwhelming demand, selling out within mere hours. This past collaboration not only highlights her influence in the fashion sector but also sets a promising precedent for her new initiative, Maebe.
Hague’s decision to step down from a £400,000 monthly creative director position in June 2023 was driven by personal reasons, notably to focus on her family. Now, she is channeling her expertise and vision into Maebe, promising a fresh, exciting chapter in her career.
Molly-Mae Hague’s new venture, Maebe, is poised to redefine accessibility in luxury fashion, reflecting her evolving role in the industry.
