Monsoon has joined forces with My Wardrobe HQ to introduce a new rental collection, setting the stage for modern bridalwear and occasionwear options.
- A carefully curated capsule collection features 30 rental pieces, including bridal, bridesmaid, and occasion dresses.
- Standout items such as feather-trimmed bridal jumpsuits highlight the collection’s diversity and fashion-forward approach.
- Rental costs vary from £5 to £14 per day, offering affordability without compromising style.
- This strategic move follows a 4% drop in Adena Brands’ group sales, highlighting a turn towards sustainable choices.
Monsoon and My Wardrobe HQ have announced an exciting collaboration, launching a rental collection of bridalwear and occasionwear just in time for the wedding season. This move aligns with modern fashion trends, catering to those looking for stylish yet sustainable options.
The capsule collection includes 30 unique pieces available for rental, featuring nine exquisite bridal dresses, 11 elegant bridesmaid dresses, and 10 chic occasion dresses. Among these, the feather-trimmed bridal jumpsuits stand out, offering brides a contemporary and fashionable alternative.
Rental prices are designed to be accessible, ranging from £5-6 per day for formalwear to £8-14 per day for bridalwear, with a minimum rental period of four days. This pricing strategy ensures affordability, making high-end fashion attainable for more consumers.
Naomi Robertson, Monsoon’s buying and merchandise director, emphasized the advantages of dress rental, stating that it allows customers to explore these stunning pieces without a long-term commitment. Her commentary underscores the growing appeal of rental fashion as both an economical and eco-friendly choice.
This initiative comes in the wake of Monsoon’s parent company, Adena Brands, reporting a 4% decrease in group sales, amounting to £248 million as of August 26, 2023. Despite an overall decline, retail like-for-like sales showed a positive growth of 4%, driven primarily by the Accessorize brand.
The partnership between Monsoon and My Wardrobe HQ represents a forward-thinking approach to bridal and occasionwear, promoting sustainability and affordability.
