Morrisons is launching a new white egg pack as part of its Chuckle Eggs range, benefitting farmers financially.
- The white eggs hold the same nutritional value as brown eggs, differing only in shell color due to the hen breed.
- White hens, requiring less feed than brown ones, contribute to a reduced carbon footprint for these eggs.
- Farmers supplying these eggs benefit from Morrisons’ long-standing initiatives to support agricultural sustainability.
- Morrisons has returned over £25 million to farmers since 2015 under the ‘For Farmers’ initiative.
Morrisons is enhancing its Chuckle Eggs range with the introduction of a new white egg pack. This initiative is embedded within the wider ‘For Farmers’ program, where customers contribute financially to farmers with each purchase. White eggs share identical nutritional properties with their brown counterparts; the only divergence lies in the shell color, determined by the hen breed.
White hens, compared to their brown counterparts, require less feed to produce the same quantity of eggs, which results in a lower carbon footprint. Morrisons emphasizes that these hens enjoy the freedom to roam and have access to woodland ranges and bee-friendly flower strips, promoting both animal welfare and environmental sustainability.
The introduction of white eggs further expands the impactful ‘For Farmers’ initiative launched in 2015. This program allows consumers to support farmers by directing additional funds to them. Morrisons has expressed that it has been extremely successful, with over £25 million funneled back to the farmers since its inception.
Moreover, Morrisons collaborates with over 65 egg farmers, ensuring that all eggs sold, including free range and organic varieties, comply with the British Lion code and RSPCA standards. Farmers benefit from secure long-term contracts and short payment terms, offering them financial stability and the opportunity to invest in their operations.
Sophisticated carbon footprinting analysis is conducted for each flock, with additional sustainability support provided to help farmers develop growth plans tailored to their specific needs. Sophie Throup from Morrisons stated that while historically, brown eggs have dominated the UK market, the company’s move to offer white eggs is a response to consumer demand for sustainable shopping options.
Morrisons continues to play a pivotal role in driving agricultural sustainability and supporting farmers through its innovative initiatives.
