M&S has significantly expanded its Beauty Takeback Scheme to reach more stores across the UK. This initiative, part of M&S’s sustainability efforts, aims to enhance accessibility for customers. Since launching, it has successfully processed a vast quantity of packaging. The scheme allows the recycling of various beauty containers. Additional stores now include Birmingham Bullring, Cardiff, and Inverness.
Marks & Spencer has broadened its Beauty Takeback Scheme’s reach by doubling the number of participating locations to 100 stores. This move is aimed at making recycling options more accessible to customers throughout the UK. The newly added stores, which include Birmingham Bullring, Cardiff, and Inverness, now feature takeback scheme boxes in their beauty sections.
Initiated in June 2023 as part of M&S’s Plan A roadmap towards achieving Net Zero, this scheme represents a proactive step in waste management. It welcomes beauty packaging made of plastic or aluminum from any store, encompassing items such as bottles, tubes, caps, pumps, and tubs.
Since its inception, the Beauty Takeback Scheme has handled over 1.6 tonnes of beauty packaging, redirecting materials that might otherwise contribute to landfill waste. M&S’s head of sustainability for clothing and home, Katharine Beacham, emphasized, “At M&S, we want to play our part in driving a more circular economy and the circularity services we offer are key to this.” This sentiment underlines the scheme’s role in promoting environmental responsibility.
Beacham also highlighted the popularity and convenience of the program, noting that it provides a practical recycling option for customers wishing to dispose of their beauty product packaging responsibly. The initiative aims to offer participants more opportunities to contribute positively to the environment by simply dropping their used packaging at designated in-store boxes.
The expansion of M&S’s Beauty Takeback Scheme reflects a growing commitment to sustainability and accessibility for customers.
