Pour Moi has seen unprecedented growth driven by its collaboration with M&S, marking a significant milestone.
- Sales surged by 12% to reach £20 million for the six months ending September 30, 2024.
- Profitability was boosted by 66%, increasing to £3 million, highlighting the partnership’s effectiveness.
- The relationship with M&S began with an exclusive lingerie range on their ‘Brands at M&S’ platform, elevating brand exposure.
- Key products like the Santa Monica swimsuit and Amour collection became top performers at M&S.
Pour Moi has experienced remarkable growth, propelled by a strategic partnership with Marks & Spencer (M&S), exemplifying a successful business collaboration. This synergy has led to a 12% increase in sales, totaling £20 million over just half a year, ending September 30, 2024. The financial benefits of this partnership have been clearly reflected, as profits soared by 66% to £3 million within the same timeframe, according to figures reported by The Times.
The alliance began in October 2023, when Pour Moi launched a curated selection of its premium lingerie on M&S’s ‘Brands at M&S’ online store. This move significantly enhanced Pour Moi’s market presence and access to a broader customer base under the esteemed M&S brand, thereby amplifying its sales and strengthening its market position.
The collaboration proved exceptionally fruitful, yielding over £5 million in sales in the first half-year alone. Pour Moi’s product range, notably the Santa Monica swimsuit and the Amour collection, stood out as high performers, earning Pour Moi a place among M&S’s top brands.
Michael Thompson, Pour Moi’s founder and chief executive, expressed immense satisfaction with the partnership, stating, “I am beyond thrilled to be bringing Pour Moi’s premium lingerie to Marks & Spencer. Having started my career in the lingerie departments at M&S, this feels like a real full circle moment for me.” This statement not only highlights the personal connection to M&S but also emphasizes the strategic accomplishments achieved through this partnership.
The M&S partnership has been a strategic success, significantly boosting Pour Moi’s sales and profits.
