The celebrated sportswear brand, New Balance, has inaugurated its cutting-edge concept store in Edinburgh at the St James Quarter, marking a significant expansion in the UK.
- Following successful openings in London and Manchester, this Edinburgh store is the fourth in the UK to feature the premium New Balance concept.
- The newly launched store offers a curated selection of New Balance’s renowned performance and lifestyle products, including popular styles like the 9060 and 53 trainers.
- Central to the store’s design is a unique seating area and visually engaging storytelling that showcases the origins and craftsmanship behind selected products.
- Marco Alves, New Balance’s general retail director, emphasized the brand’s excitement in connecting with Scottish consumers through this innovative retail environment.
The celebrated sportswear brand, New Balance, has inaugurated its cutting-edge concept store in Edinburgh at the St James Quarter, marking a significant expansion in the UK. Opening on September 20, this store represents New Balance’s commitment to strengthening its presence within the UK retail landscape, complementing existing branches in London and Manchester.
Following successful openings in London and Manchester, this Edinburgh store is the fourth in the UK to feature the premium New Balance concept. The integration of this new store is part of New Balance’s broader strategy to connect more deeply with its European customers by providing a space that reflects the brand’s signature dedication to quality and innovation.
The newly launched store offers a curated selection of New Balance’s renowned performance and lifestyle products, including popular styles like the 9060 and 53 trainers. Shoppers in Edinburgh can now explore an assortment of the brand’s iconic collections, such as the premium Made in UK and Made in USA product lines, which emphasize superior craftsmanship and timeless design.
Central to the store’s design is a unique seating area and visually engaging storytelling that showcases the origins and craftsmanship behind selected products. This innovative approach not only enhances customer engagement but also aligns with New Balance’s intent to tell the story behind the brand’s revered products, enriching the shopping experience through detailed visual narratives.
Marco Alves, New Balance’s general retail director, emphasized the brand’s excitement in connecting with Scottish consumers through this innovative retail environment. He stated, “As we continue the expansion of our portfolio in Europe, we are excited to introduce the UCC [Uncommonly Common Concept] in Scotland to connect with our consumers.”
This Edinburgh launch signifies New Balance’s strategic push to enhance consumer experience and brand presence in the UK.
