New Balance has unveiled its new concept store at St James Quarter, Edinburgh, showcasing a blend of sport and lifestyle products.
- The store’s design encourages gathering, inspiration, and exploration of personal style with its central seating area.
- A curated selection of core lifestyle products, including popular shoe models like the 9060 and 530, is available.
- Visual storytelling in the store highlights the origins and makers of select products, positioning New Balance at the intersection of sport and culture.
- The new store aims to attract both style-conscious shoppers and performance-focused athletes.
New Balance has officially opened its latest concept store in the heart of Edinburgh at St James Quarter. This store marks a significant expansion of the brand’s presence in Europe. As stated by New Balance’s general retail director Marco Alves, this initiative is part of the brand’s strategy to connect with its consumers in a more engaging environment.
The store’s interior design is thoughtfully crafted with a central seating area that invites shoppers to gather and explore. This layout is aimed at enhancing the customer’s shopping experience by providing a space that inspires exploration and personal style discovery. It’s a forward-thinking approach that aligns with New Balance’s vision of offering more than just a shopping destination.
Among the offerings, customers will find a curated selection of the brand’s core lifestyle products. Noteworthy items such as the popular 9060 and 530 shoe models are prominently featured alongside the latest running and performance styles. This strategic product assortment aims to serve both the style-conscious customer and the athlete in search of quality performance gear.
Moreover, the store excels in integrating visual storytelling that underscores the origins and stories of select products. This aspect of the store’s design is intended to enhance the consumer’s connection to the products, reflecting New Balance’s unique position at the intersection of sport and culture. The brand seeks to appeal to a diverse range of customers, including those who value both style and substance in their apparel choices.
As Marco Alves expressed, the opening of this concept store in Edinburgh is an exciting development for the brand. It strives to deliver what the customers are looking for by providing an engaging and inspiring shopping atmosphere.
The Edinburgh concept store represents New Balance’s commitment to enhancing consumer engagement through innovative retail experiences.
